What is Search Engine Marketing (SEM)?
SEM services are a type of digital advertising service that uses paid strategies like pay-per-click, remarketing, and geofencing to improve your online visibility, leads, and sales. In some cases, SEM involves unpaid strategies like search engine optimization.
Also known as Pay-Per-Click (PPC) advertising, search engine marketing uses paid ads to promote your website against relevant search queries on the search engine results page. SEM shows your ads to the right people, the people who are looking for your products or services, at the right time, when they are looking for it.
SEM boosts online visibility, drives targeted traffic, enhances brand awareness, and increases conversion rates for businesses seeking digital growth.
Search engine marketing is used to describe Google's paid search ads. This technique is often used as a short-term strategy that offers quick exposure to your products or services. Compared to search engine optimization - SEO, paid search ads can give you quick results as they allow you to reach your target customers almost instantly.
Google Search Ads allows advertisers to showcase their brand name in either the ad title, description, display URL, or extension links. Therefore, these paid search ads contribute to high brand awareness, especially because they often appear at the top of Google search results.
SEM gives you the ability to target people based on their location. You can create ads in different languages and decide where you want them to appear. You can specify the country, city and even a specific region around the world.
Optimized search ads appear at the top of search engine results pages (SERPs) and above organic search results, so they can drive relevant traffic to your website. With the right advertising budget, optimized bidding, and engaging advertising messages, you can increase the quality of your advertising.
There can be multiple reasons to go with Google Ads.
We run and manage Google Ads PPC campaigns that help businesses grow.